Olympus Super Prosumer SP-550 UZ

The most powerful prosumer to date has landed on earth!
SP-550 UZ by Olympus is literally translated as Super Prosumer Ultra Zoom.
This prosumer beats the Panasonic FZ50 and Fujifilm S6500fd to pulp with its outstanding performance in its own class.
It is also possible that the SP-550 UZ is going to make many entry-level DSLR users drool and trade their setup for this hassle-free camera.
Let us see how powerful this prosumer is ...


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FEATURES AT A GLANCE
• 18x wide optical zoom (equivalent to 28-504mm on a 35mm camera) 1:2.8-4.5
• Dual Image Stabilization
• 7.1 Megapixels
• 6.4cm/2.5” LCD with 230,000 pixels
• High burst rate (up to 15fps*)
• Super Macro mode (from as close as 1cm)
• P/A/S/M exposure modes
• BrightCapture Technology for better low light photography – also available in movie mode
• 23 scene modes (including Portrait, Sports, Night Scene)
• 25 languages on board
• Internal memory plus xD-Picture Card slot
• Supplied with Olympus Master software and four AA batteries

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SPECIFICATIONS
Imager 7.1 Megapixel (effective), 7.4 Megapixel gross, 1/2.5” CCD
Lens 4.68 – 84.24mm (28 – 504mm equivalent in 35mm photography), 14 lenses in 11 groups; 4 aspherical lenses, 2 ED lenses
Zoom 18x Optical + 5.6x Digital (Seamless to 100x)
Aperture Range f2.8 – f4.5 (adjustable in 1/3 EV step)
LCD 2.5” (6.4cm) Color LCD, approx. 230,000 pixels
Viewfinder Electronic (dioptic correction)
Focus System CCD Contrast Detection
Focus Range Normal Mode:
(Wide) 3.94” – infinity (.1m – infinity)
(Tele) 47.24” – infinity (1.2m – infinity)
Macro Mode:
(Wide) 3.94” – infinity (.1m – infinity)
(Tele) 47.24” – infinity (1.2m – infinity)
Focus Mode iESP Auto, Spot AF, Selective AF Target, Manual
Shutter Speed 1/2000 sec. – 15 sec., Bulb
ISO Auto, High ISO Auto, 50, 100, 200, 400, 800, 1600, 3200*, 5000* (*approx. 3MP)
Metering Mode Digital iESP Auto Multi-Pattern TTL, Center-Weighted Metering
White Balance iESP2 Auto, One-Touch, Presets (Sunlight, Overcast, Tungsten, and 3 Fluorescents)
Exposure Compensation ±2 EV steps in 1/3 EV increments
Recording Modes Still Image: DCF Exif 2.21, JPEG, PIM3
Movie: AVI Motion JPEG
Adjustment Resolutions 3,072 x 2,304, RAW / SHQ / HQ
3,072 x 2,048, 3:2 / SHQ / HQ
2,560 x 1,920, SQ1 High, Normal
2,304 x 1,728, SQ1 High, Normal
2,048 x 1,536, SQ1 High, Normal
1,600 x 1,200, SQ2 High, Normal
1,280 x 960, SQ2 High, Normal
1,024 x 768, SQ2 High, Normal
640 x 480, SQ2 High, Normal

Shooting Modes (30): Auto, Program Auto, Aperture Priority, Shutter Priority, Manual, My Modes, GUIDE, Scene Presets (Portrait, Landscape, Landscape & Portrait, Night Scene, Night & Portrait, Sport, Indoor, Candle, Self-Portrait, Available Light Portrait, Sunset, Fireworks, Cuisine, Documents, Auction, Shoot & Select1, Shoot & Select2, Beach, Snow, Underwater Wide1, Underwater Wide2, Underwater Macro), Movie
Panorama Modes Up to 10 frames automatically stitchable with OLYMPUS Master Software when using Olympus brand xD-Picture Card™
Sequential Shooting Hi-Speed2: 15 frames per second for 20 frames (1.2MP)
Hi-Speed1: 7 frames per second for 15 frames (3MP)
Normal Speed: 1.2 frames per second for 7 frames (7MP)
Bracket: Exposure bracketing up to 5 frames
Interval Shooting
Shooting Assist Functions Histogram, Frame Assist
Movie Mode AVI Movie with Sound: 640x480/30fps, SHQ; 640x480/15fps, HQ; 320x240/30fps, SQ1; 320x240/15fps, SQ2
Image Processing TruePic TURBO™ Image Processor
Pixel Mapping Automatic Pixel Mapping (APM) available via menu setting
Noise Reduction Set automatically at shutter speeds of 0.5 second or longer
Image Playback Still Image: Single, Index, Enlargement, Slideshow, Calendar, Album, Histogram, Rotation
Playback Edit Effects Still Image: Lighting Fix, Red-Eye Fix, Black & White, Sepia, Crop, Resize, Rotate, Brightness, Saturation, Frame, Label, Calendar, Layout
Direct Printing Options PictBridgeTM and DPOF
Flash Built-in
Flash Modes Auto, Red-Eye Reduction, Fill-In, Fill-In & Red-Eye, Slow Sync, Off
Flash Working Range Wide: 14.8 ft. (4.5m), Tele: 9.2 ft. (2.8m) at ISO 200
Wide: 42.3 ft. (12.9m), Tele: 26.2 ft. (8.0m) at ISO 1600
Selftimer 12 Seconds/2 Seconds, AUTO
Setting Memorization On (stores changes) / Off (restores default settings)
Date/Time Calendar Automatically recorded with each image (up to 2099)
Memory 20MB internal memory
Removable Media Card xD-Picture Card™ (16, 32, 64, 128, 256, 512MB, 1GB or 2GB)
Outer Connectors USB Connector, Audio/Video Output, DC Input
Auto-connect USB 2.0 Full Speed
System Requirements Auto-connect USB: Windows® 98SE/ME/2000PRO/XP/VISTA with USB port, Mac OS® 9.0-9.2x/OS X 10.1-10.4 with USB port. Software: Windows® 2000PRO/XP/VISTA, Mac® 10.3 and higher
Operating Environment Operation: 32° – 104°F (0° – 40°C), 30% – 90% humidity
Storage: -4° – 140°F (-20° – 60°C), 10% – 90% humidity
Power Supply (4) AA Batteries, AC Adapter (C-7AU)
Size 4.6” W x 3.1” H x 3.1” D (116mm x 78.5mm x 78mm)
Weight 12.9oz. (365g) without batteries and media card


LEARN MORE ABOUT THE PROSUMER FROM OFFICIAL WEBSITE

18X WIDE-ANGLE ZOOM
The 18x super-telephoto zoom brings you closer to the action than any other compact digital camera on the market, and at the same time, the wide-angle lens allows more in your frame. The SP-550's 100x total zoom capability is perfect for indoor shooting, landscapes and group shots.

15 FPS & PRE-CAPTURE
With a burst rate of up to 15fps, you can freeze moments in time to get the shot you want. And the new Pre-Capture technology works as soon as the focus is locked, it automatically archives five frames in the camera's buffer memory prior to the shutter release. You'll capture the perfect shot even if your reaction time is slow.

FULL MANUAL EXPOSURE CONTROL
The SP-550 is as versatile as you want it to be. It allows advanced creative control, yet it's easy enough for any family member to point-and-shoot beautiful images.

DUAL IMAGE STABILIZATION
Olympus' new 2-in-1 anti-blur solution. Sensor-Shift Image Stabilization keeps your shot steady by compensating for camera shake (ideal for shooting in low light and zooming), and Digital Image Stabilization freezes the action with high ISO sensitivity and fast shutter speeds. These two technologies combine to help you capture crisp, clear images in any situation, even at longer focal lengths..

ISO 5000
The SP-550 UZ offers the highest ISO sensitivity of any ultra zoom for superior low-light and fast-action photography. Combine this with shutter speeds of up to 1/2000 second and you'll capture fast-action photos, at the game or in your own backyard, with ease.

BRIGHT CAPTURE TECHNOLOGY
Even when it’s too dark for your eyes to see, you can preview your subject clearly on the LCD, then capture an image that’s clear and bright without having to use a flash.

PRICE: USD$500

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