A Lunar New Year Gift?

Guess what,
this is what my company decide to give out as a Lunar New Year gift.
I guess their morale of the story is for us to work like....
Salmons!?

Comes in a non-intricate paper box.
Front

Rear


The contents


The Salmons (I really should count the number of Salmons if I'm more free than now!)


The Salmon Theory (Click thumbnail to enlarge)